Cheeseleader

Can Bech
Naming
2011

Proposta de nom per a unes salses per animar formatges. En un joc de paraules, les característiques animadores –cheerleaders– donen pas a aquest grup de salses que mariden amb les cinc grans tipologies de formatge. Cheeseleader finalment es va comercialitzar sota la proposta de nom alternativa Just for Cheese.

Proposed name for a collection of sauces for ‘cheering up’ cheeses. In a play on words, ‘cheerleaders’ give way to a group of sauces that pair up with the five major types of cheese. Cheeseleader was finally commercialised under the alternative name proposed, Just for Cheese.